Tracking income and expenses is a cornerstone of effective financial management. Unfortunately, as evidenced by a woefully low savings rate, many Americans are struggling to make sense of their spending. If you are not willing to invest the time and money to buy a more comprehensive financial management tool like Quicken, then Expensr offers a quick, free, and easy toe in the water to track your daily spending. Throw in a few social networking tools and Expensr has the makings of a painless point of entry into the often mundane and tedious world of personal penny pinching.