Benjamin Bankes has a lot to say to young Americans about taking baby savings steps today for big savings in the future. Who is Benjamin Bankes? He is the spokespig, imaginary of course, for the Feed the Pig™ national public service campaign sponsored by The Advertising Council and the American Institute of Certified Public Accountants. Through commercials and a website, the campaign is encouraging "the 40 million Americans age 25 to 34 to take control of their personal finances." The commercials are offbeat and the website offers podcasts, calendars, tips, and resources to help individuals begin paying off debt and start preparing for a better future.